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FABIOLA

DEL

NOGAL

About

About

"Fabiola is one of the most comitted, fair and hardworking professionals I've met during my career. The massive over-achievement on her category ensured the company delivered on all maximum targets, against company expectations and market logic. Her strengths: driven, action oriented, methodical, does not give up.

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She is a highly skilled consumer sales and account management professional, blending well strategic thinking, executional capability and operational sharpness. [...] She is a great person to work with, with the right attitude and always with positive energy and drive"

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Melih Tekin, Commercial Director

 Stamegna Retail Management

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Education & Experience

Education

WHAT I’VE LEARNED

Rome Business School – Rome, IT

Master's degree in Fashion & Luxury Management

The program provided a deep understanding of brand management, market trends, consumer behavior, and strategic planning specific to this niche sector.

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Through a combination of theoretical coursework and practical projects, I honed my abilities in fashion marketing, merchandising, and retail management. Collaborating with industry professionals, and engaging in real-world case studies such as my dissertation project with Hugo Boss, allowed me to develop innovative solutions for business challenges prevalent in the fashion segment.

International Business School – Budapest, HU

Upper Second Class Honours: Bachelor of Marketing & Management

Related Coursework: Project Management, Corporate Communications and Public Relations, Human Resources, Organisational Behaviour.

Athénée Royal – Marche-en-Famenne, BE

Senior Year Diploma in Languages

Unidad Educativa Colegio Nazaret – Puerto Ordaz, VE

High School Diploma in Science

Experience

WHERE I’VE WORKED

Jan 2024 - Present

Publicis Groupe - Budapest, HU (Hybrid)

CRM Account Manager // CRM Strategist

Overseeing campaign management for Pampers Club across key European markets, with a focus on account management and strategic consultation. This includes working closely with clients to align CRM initiatives with their business objectives, refining communication strategies, providing creative direction, and coordinating cross-team execution. Post-campaign analyses ensure a continuous feedback loop, driving customer retention and optimization through detailed reporting and ongoing improvements.
 

  • Integrating CRM strategies into Pampers Club media development initiatives, aligning the objectives of both the CRM team and the Product team to create a cohesive strategy.

  • Acting as a central point of contact between Market SPOCs, the CRM team, and the Product team, ensuring smooth communication and efficient workflows while proactively addressing potential gaps.

  • Engaging cross-functionally with campaign managers, data analysts, content strategists, and communication designers, fostering strong collaborations to drive successful CRM implementations.

  • Working closely with Technical Campaign Managers and Data Analysts to align CRM goals with Pampers Club's broader acquisition, activation, and retention objectives. All in-app media initiatives to enhance user engagement

  • Maintaining ongoing collaboration with P&G stakeholders in target markets, ensuring alignment in objectives, execution plans, and strategic goals. Given the global nature of the role, effective communication across diverse cultural backgrounds is both a necessity and an opportunity for personal development.

 
Oct 2021 - Oct 2023

Makrwatch - Remote

Account Manager

Fully remote and client facing account manager responsible for ensuring the end-to-end management, analysis, and scaling of influencer marketing campaigns to drive new user acquisition through diverse social media platforms. Specialized in CPA, CPM, CPC, and ROAs performance metrics analysis. Additionally tasked with managing ad hoc projects and streamlining processes, including the implementation of a new CRM system and user onboarding structure. Reported directly to the Client Service Director, COO and CEO depending on the project scope.

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Some of my work involved:

  • Pursuing projects to explore and establish new customer acquisition channels in the Influencer Marketing Landscape and their respective onboarding processes.

  • Creating up-selling opportunities for key stakeholders, resulting in over $175k of increased budgets, renewed business, and new channel testing possibilities.

  • Proactively overseeing campaign performance by conducting in-depth conversion data analysis and strategically optimizing results through rigorous A/B testing methodologies.

  • Facilitating negotiations with approximately 100 influencers on a weekly basis, contributing to sustained relationships and securing consistent discounts exceeding 20% for our brand partners.

  • Conducting bi-weekly data reviews for more than 250 negotiation data entries to reinforce the campaign's feedback loop.

Aug 2020 - Oct 2021

Stamegna Retail Management - Budapest, HU (Hybrid)

Category Manager | Team Leader

Initiated, developed, and sustained successful business partnerships between Stamegna and FMCG manufacturers, introducing them to our comprehensive suite of B2B services. Additionally, I demonstrated strong leadership by managing a team of eight (8) sales representatives, providing guidance and support to ensure the attainment of both individual and corporate objectives.

 

Work and achievements:

  • Ensured the team exceeded the quarterly revenue goal of €406k.

  • Planned and secured the timely delivery of all promotional materials needed for the sales of our upcoming events.

  • Consistently liaised with the account management team to verify the accuracy of client registration information provided by sales representatives, ensuring optimal client assistance.

  • Scheduled and held monthly one-on-ones with each team member to boost team morale and assist in difficult sales.

  • Reduced the company's employee turnover rate by 15% after 4 months in the position.

  • Successfully implemented rewards systems and sales strategies across the team.

Oct 2019 - Aug 2020

Stamegna Retail Management - Budapest, HU (Hybrid)

Senior Commercial Representative

Led the discovery and management of FMCG business partnerships in Spanish and French-speaking markets, driving success in export-import networking efforts through active participation in Stamegna's yearly B2B Meetings Summit. Collaborated with the Category Manager to guide junior team members, ensuring their professional development, and facilitated seamless cross-team communication with the Key Account Management team for enhanced overall efficiency..

 

My B2B sales responsibilities included:

  • Conduct market research to identify selling possibilities and evaluate customer needs.

  • Generate new sales opportunities through email outreach and networking events.

  • Set up meetings with potential clients.

  • Prepare and deliver appropriate presentations.

  • Collaborate with team members across different departments to achieve better results and streamline the sale process for the client.

 
Feb 2019 - Oct 2019

Stamegna Retail Management - Budapest, HU (On-site)

Commercial Representative​

Mastering the intricacies of FMCG export procedures, my primary responsibility was to proactively engage with suppliers in French and Spanish-speaking markets, strategically expanding our network. I played a key role in facilitating market entry for small-to-medium enterprises, particularly in regions such as Asia, the Middle East, and Central and Eastern Europe

Sept 2018 – Sept 2019

International Business School - Budapest, HU (Hybrid)

Junior Social Media Manager

I became involved with the Marketing Department of my Bachelor's studies university in my last year of school. My role involved managing the university's online and offline presence. This included duties from audio-visual content creation, community management through YouTube, Instagram and Facebook, and generating learning content for the University's blog surrounding the student lifestyle.

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Duties:

  • Organize and schedule weekly marketing campaigns.

  • Conduct, record and edit audiovisual interviews with international students to promote the university's culture.

  • Carry out an integrative marketing approach through both online and offline IBS communication channels.

Oct 2018 – Feb 2019

Computacenter PLC - Budapest, HU (On-site)

Customer Service Representative

At Computacenter, I provided first-line IT support for Adidas, assisting both their headquarters staff and retail personnel across France and Spain.

  • Troubleshot a wide range of software issues, learning Adidas’ internal systems to ensure personalized, efficient support.

  • Took ownership of each client interaction, keeping clear records and following through until resolution.

  • Handled customer interactions with empathy and urgency..

  • Developed strong multitasking skills, managing a high volume of tickets while staying focused on quality and customer satisfaction.

  • Worked collaboratively across departments and time zones.

Oct 2017 – Sept 2018

CPL Integrated Services - Budapest, HU (On-site)

Customer Service Representative

At DXC Technology, I was part of a multilingual technical support team servicing high-profile retail brands such as Uniqlo, Princesse Tam Tam, and Comptoir des Cotonniers. My role involved providing real-time IT support in English, French, and Spanish, ensuring seamless operations across retail locations throughout Europe.

  • Delivered prompt, empathetic support for time-sensitive technical issues that could impact sales at the store level.

  • Maintained consistent, clear email communication to update clients and internal teams on issue progress and resolution.

  • Adapted quickly to each brand’s internal systems, allowing me to troubleshoot platform-specific problems efficiently.

  • Balanced high-pressure customer interactions with professionalism and composure, especially in scenarios where downtime could result in missed sales.

  • Logged cases thoroughly and accurately in a centralized ticketing system, enabling quick handovers and cross-functional collaboration for escalated issues

Skills & Languages

Skills & Languages

WHAT I BRING TO THE TABLE

Strategic Thinking

Project Management

A/B Testing

Relationship Building

Customer Success Management

Data Collection & Management

Lead Generation & Email Marketing

PPC, CPM & CPA Analysis

Problem Solving

Team Management & Leadership

B2B Sales & Business Development

CRM Campaign Building

Cross-Cultural Team Communication

English

C2

Spanish

C2

French

B2

TOOLS

Excel, Google Sheets

Powerpoint, Google Slides 

JIRA, Confluence

monday.com

Braze

Smartsheet

Power BI

Awards & Interests

Articles

MY KNOWLEDGE

  • Twitch As A Scaling Creator Marketing Platform

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  • Influence in Action: A Blueprint for Crafting Your Next Marketing Campaign

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  • The Sales and Account Management harmony: Maximizing Customer Relationships for Sustainable Growth

Interests

OUT OF OFFICE

Social Media

 

Fashion

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Art

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Reading

Travel

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Astrology

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LGBTQIA+ Activism

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Fitness

CURRENTLY READING

Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin

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